Senior Marketing Manager
Описание вакансии
International IT company is looking for an experienced Marketing Manager (Marketing Strategist) to manage our marketing activities. You’ll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company. Our Marketing Manager position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.
Responsibilities:
- Design and implement marketing strategies aligned with business targets;
- Develop digital campaigns to increase web traffic and establish a strong, long-term web presence through various channels;
- Collaborate with internal teams to create landing pages and optimize user experience;
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
- Oversee, develop and approve marketing material, from website banners to hard copy brochures and case studies;
- Generate and implement innovative ideas to promote our brand and our products;
- Research market to identify new opportunities;
- Ensure brand consistency through all marketing channels;
- Use customer feedback to ensure client satisfaction;
- Analyze consumer behavior and adjust email and advertising campaigns accordingly;
- Build strategic relationships and partner with key industry players, agencies and vendors;
- Develop strategies of sales cycle and seller motivations;
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
- Calculation and optimization of the marketing budget, control of its use;
- Communicate with media, local and international authorities, ensuring timely feedback.
Requirements:
- Proven work experience as a Marketing manager, Marketing strategist or related;
- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media);
- Knowledge of CRM software and Content Management Systems;
- Familiarity with SEO/SEM/SMM;
- Understanding of web design (UI);
- Solid knowledge of website analytics tools (e.g., Google Analytics, other);
- Experience in setting up and optimizing PPC campaigns;
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets;
- Up to date with the latest trends and best practices in online marketing and measurement;
- Familiarity with digital marketing;
- Experience with A/B and multivariate experiments;
- Liaise with internal teams and ensure brand consistency;
- English upper-intermediate or higher.
Other and Special Knowledge:
- At least bachelor degree;
- Ability to manage multiple tasks at a fast pace;
- Excellent communication skills (verbal and written);
- Strong analytical skills;
- People management skills.
We propose friendly working conditions with competitive compensation and benefits including:
- Comfortable working environment
- Friendly team and management
- Competitive salary
- Regular performance-based compensation review
- Flexible working hours
- Free English classes
- 100% paid vacation, 4 weeks per year
- 100% paid sick-leaves
- Corporate and team building events
- Internal training for personal development
We are ready to consider the CV of a candidate for whom the above things are clear. Moreover, he has a desire to develop in this direction.
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