Senior Marketing Manager

International IT company is looking for an experienced Marketing Manager (Marketing Strategist) to manage our marketing activities. You’ll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company. Our Marketing Manager position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets. 

Responsibilities:

• Design and implement marketing strategies aligned with business targets;
• Develop digital campaigns to increase web traffic and establish a strong, long-term web presence through various channels;
• Collaborate with internal teams to create landing pages and optimize user experience;
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;

• Oversee, develop and approve marketing material, from website banners to hard copy brochures and case studies;
• Generate and implement innovative ideas to promote our brand and our products;
• Research market to identify new opportunities;
• Ensure brand consistency through all marketing channels;
• Use customer feedback to ensure client satisfaction;

• Analyze consumer behavior and adjust email and advertising campaigns accordingly;
• Build strategic relationships and partner with key industry players, agencies and vendors;
• Develop strategies of sales cycle and seller motivations;
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
• Calculation and optimization of the marketing budget, control of its use;

• Communicate with media, local and international authorities, ensuring timely feedback. 

Requirements:

• Proven work experience as a Marketing manager, Marketing strategist or related;

• Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media);
• Knowledge of CRM software and Content Management Systems;
• Familiarity with SEO/SEM/SMM;
• Understanding of web design (UI);
• Solid knowledge of website analytics tools (e.g., Google Analytics, other);

• Experience in setting up and optimizing PPC campaigns;
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets;
• Up to date with the latest trends and best practices in online marketing and measurement;
• Familiarity with digital marketing;
• Experience with A/B and multivariate experiments;

• Liaise with internal teams and ensure brand consistency;
• English upper-intermediate or higher. 

Other and Special Knowledge:

• At least bachelor degree;
• Ability to  manage multiple tasks at  a  fast pace;
• Excellent communication skills (verbal and written);
• Strong analytical skills;
• People management skills.

We propose friendly working conditions with competitive compensation and benefits including:

• Comfortable working environment

• Friendly team and management
• Competitive salary
• Regular performance-based compensation review
• Flexible working hours
• Free English classes

• 100% paid vacation, 4 weeks per year
• 100% paid sick-leaves
• Corporate and team building events
• Internal training for personal development

We are ready to consider the CV of a candidate for whom the above things are clear. Moreover, he has a desire to develop in this direction.